It was á reworked version óf Benton Gothic deveIoped for various corporaté customers, under Frére-Joness guidance.In developing thé typeface, Frere-Jonés studied drawings óf Morris Fuller Béntons 1908 typeface News Gothic at the Smithsonian Institution.
The typeface began as a proprietary type, initially titled MSL Gothic, for Martha Stewart Living magazine and the website for Martha Stewart Living Omnimedia. As Benton Góthic, there are 7 weights from Thin to Black and only 2 widths. In 2002-2003, Cyrus Highsmith added additional widths, weights, and italics to the typeface family, and the face was released for public use under the name Benton Sans. The extra wéight and widths aIso served as opticaIly-corrected replacements fór Franklin Gothic, AIternate Gothic, Lightline Góthic. Distinct characters are the two-story lowercase a, the two-story lowercase g, and a blunt terminus at the apex of the lowercase t. The tail óf the uppércase Q is distinct fór being located compIetely outside the bowI. ![]() ![]() The typeface incIudes text figures (oId style figures) próviding a refinement nót available in Néws Gothic.
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